Alexander Petrov (more than 20 years experience in passive telecommunication networks) was born in 1964. In 1991 he graduated with master's degree in Informatics Sofia University. Establishing private limited company in 1991, he started in SI business. After a meeting with Reichle & De-Massari (R&M), in 1998 he established his own company FreeNet as a distributor of the Swiss manufacturer in Bulgaria. In 2007 Reichle family acquired FreeNet and in 2010 nominated him as R&M Regional Manager for South East Europe. One year later, Alexander Petrov actively participated in the establishment, opening and growth of the first Fiber Optic factory of R&M outside Switzerland. For the next three years he was managing both R&M entities in Bulgaria – Riechle & De-Massari Bulgaria Production and the regional center R&M Bulgaria. After the successful growth of the factory, from April 2014 onwards he fully focused his efforts to R&M sales organization in South East Europe.